Top of The News
by Thom Forbes
"Equivalars" -- not generics, but still able to emulate the biological function of existing drugs -- would be one-third to one-fifth of price tags now. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Brian Cranston, the voice of the "Built Ford Proud" campaign, returns for this effort. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Apparently, Hummer was a brand ahead of its time," says Karl Brauer, executive publisher at Kelley Blue Book and Autotrader. Read the whole story
BEVERAGES
by P.J. Bednarski
Bud Light is launching a campaign for its new Bud Light Seltzer during NFL playoff games this weekend with three ads (one in Spanish). Read the whole story
RETAIL
by Sarah Mahoney
At JC Penney, which has been struggling to engineer a turnaround, sales declined a dismal 7.5%. Read the whole story
COMMENTARY
by Steve Ellwanger
The pink, berry-flavored chocolate variant called Ruby is considered the world's fourth official iteration of chocolate (alongside white, dark and milk). Read the whole story
COMMENTARY
by Ken Klein, Op-Ed Contributor
The Missouri alcohol-ad case and a separate court ruling against cannabis advertising rules show the difficulty of restricting advertising while also respecting free speech. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A Perkbox survey identifies the best and worst email greetings and sign-offs. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
74% of shoppers in a survey said difficulty in entering goods and frequent overrides were their biggest concerns with self-checkout tech. Read the whole story