Kobe Bryant was best known as a longtime endorser for Nike, but he was also a spokesperson for other brands including McDonald's and Apple. Read the whole story

The 60-second spot will air in the first quarter and features the 2020 Hyundai Sonata and the automaker's remote smart parking assist. Read the whole story

"The Heist" begins with intrigue at the Porsche Museum and builds into an electrifying car chase. Read the whole story

K-Y lube is inviting women to post selfies of their "resting pleasured face" -- that "that post-sex glow" -- to K-Y's Instagram account. Read the whole story

Organic yogurt marketer Stonyfield was early into the online influencer space, with an in-house effort that dates to 2009. Read the whole story

Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story

As the official AI partner of the Grammys, IBM Watson is serving fans the right insights at the right time during the red carpet. Read the whole story

People aged 50 and older use wearable technology, smartphone technology and smartphones at about the same pace as younger adults. Read the whole story

For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfected his version of s'mores. Then the hard part came: marketing the product. Read the whole story