MediaPost Publications - Marketing Daily 08/25/2020

Top of The News

Economists' Outlook Dire As Congress Fails To Act On New Relief Package

by Thom Forbes

Four out of five economists surveyed by the National Association for Business Economics predict at least a 25% chance of a "double-dip" recession. Read the whole story

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AUTOMOTIVE
Lexus Tops In Customer Satisfaction, Overall Category Declines
by Tanya Gazdik
Seventeen auto brands are posting downturns in scores, year over year, according to data from the American Customer Satisfaction Index. Read the whole story
GAMING
'Madden NFL 21' Video Game Ready To Kick Off -- It's Already Been Kicked Around
by P.J. Bednarski
"What we're getting in 'Madden 21 'appears to be the worst version yet," according to one reviewer. Read the whole story

COMMENTARY
Car Shoppers Change What They Are 'Googling'
by Tanya Gazdik, Staff Writer
The top Google keywords and phrases include deferred payments, financial incentives and home delivery. Read the whole story
COMMENTARY
Lunya Urges Women To Vote In Bed
by Sarah Mahoney, Staff Writer
The D2C brand's new "Vote in Bed" campaign promotes absentee voting from the comfiest spot in the house. Read the whole story
FOOD
Brands And Influencers: Reemerging Emphasis On Driving Sales
by Steve Ellwanger
With more people cooking at home, Foster Farms decided to use influencers for "recipe inspiration." Read the whole story
COMMENTARY
The Pandemic Draw: New Customers Poured In And Spent More From March Through June
by Ray Schultz, Columnist
Order volume and customer acquisition both grew compared to the same period in 2019, Alliant reports. Read the whole story
Holiday Season 2020 Hot Items Point To Building Materials, Spirits, Groceries, Per IBM Data
by Laurie Sullivan
COVID-19 has accelerated shift from in-store to ecommerce by roughly five years, with online shopping projected to grow by nearly 20% in 2020. Read the whole story