Top of The News
by Steve Ellwanger
In response to the gain in sales, the company boosted marketing spending by 115% in the recently ended fourth quarter. Read the whole story
TOURISM
by Tanya Gazdik
The brands spent months examining the question: What is the right message for potential travelers while the nation navigates the realities of a pandemic? Read the whole story
FASHION
by Sarah Mahoney
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves." Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
COVID-19 brings a twist to the tradition of NFL players swapping jerseys with players on opposing teams. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"The pandemic has created a new normal for Americans, and sports are no exception," says Aflac's Valencia Mitchell. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Shapermint, a brand built on shoring up women's jiggly bits, is reaching out to a new audience, giving unemployed, low-income women a boost when … Read the whole story
by Sara Guaglione
After an outcry, the Trump administration reversed course and said it would not cut funding for the publication. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Decision makers are tired of COVID-19-related content and see some firms as jumping on the bandwagon, Diffusion reports. Read the whole story
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by Richard Whitman, Columnist
The 4As is hosting the event in two parts, Sept. 21-22 and Oct. 5-6. Read the whole story