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In response to the gain in sales, the company boosted marketing spending by 115% in the recently ended fourth quarter. Read the whole story
TOURISMThe brands spent months examining the question: What is the right message for potential travelers while the nation navigates the realities of a pandemic? Read the whole story
FASHIONResearcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves." Read the whole story
CONSUMER PACKAGED GOODSCOVID-19 brings a twist to the tradition of NFL players swapping jerseys with players on opposing teams. Read the whole story
FINANCIAL SERVICES"The pandemic has created a new normal for Americans, and sports are no exception," says Aflac's Valencia Mitchell. Read the whole story
COMMENTARYShapermint, a brand built on shoring up women's jiggly bits, is reaching out to a new audience, giving unemployed, low-income women a boost when … Read the whole story
After an outcry, the Trump administration reversed course and said it would not cut funding for the publication. Read the whole story
- COMMENTARY
Decision makers are tired of COVID-19-related content and see some firms as jumping on the bandwagon, Diffusion reports. Read the whole story
The 4As is hosting the event in two parts, Sept. 21-22 and Oct. 5-6. Read the whole story
