The biggest household penetration gain has come in desserts, with a 4.5% increase in the 52 weeks ended Aug. 8. Read the whole story
The original movie, plus two others from the collection of 11, will be reprised in October at many drive-ins and some theaters. Read the whole story
Walmart says it will provide "an all-new Black Friday experience," while Amazon reschedules Prime Day. Read the whole story
The effort uses quips like "Vote First, Drink Second" and "Your Vote Can Shake or Stir the Election." Read the whole story
The personal stories of the WWE Superstars are meant to put a smile on people's faces, said Angela Zepeda, CMO, Hyundai Motor America. Read the whole story
The initiative is called Premium Print. The company will also launch a new quarterly publication from 'Delish' next year. Read the whole story
New ads are based on research that looked at how dads are portrayed in popular culture, in order to dispel myths. Read the whole story
Sutter Health's fall campaign highlights the importance of maintaining both physical and mental health during the pandemic. Read the whole story
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports. Read the whole story
P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ad upfront on its own this year. Read the whole story