"Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker. Read the whole story
A 15-second teaser features the Haunted Mansion Hitchhiking Ghosts as they catch a ride in the new Bolt EUV. Read the whole story
Panera Bread is reaching back to 1990s nostalgia to reunite "Boy Meets World" stars Ben Savage and Danielle Fishel. Read the whole story
Unveiling the vehicle on Amazon Live brings the excitement of an auto show directly to customers' homes, says Amazon's Munira Rahemtulla. Read the whole story
Tide sweatshirt with photo of Alexander shows him reacting to such horrors as being drooled on by the family dog. Read the whole story
The company is marketing a range of sports products that let young consumers tell the world who they are and what they believe in. Read the whole story
A study shows that while people's experience, overall, of D2C shopping is positive, willingness to buy food that way is low. Read the whole story
The process of buying cars has changed "profoundly" during the past year, according to Marchex. Read the whole story
Having fewer fans in the stadium not only opened up new opportunities, like the branded tarps placed over the seats around the field; it … Read the whole story
"Print crosswords may be superior in bathtubs (fewer waterlogged devices), on beaches (less glare), and off the grid (no Wi-Fi, no problem)," said Liz … Read the whole story
Magazine says a model based solely on advertising exposes its journalism to "forces we can't control." Read the whole story