June 3 - 6, 2024
Monday, April 26, 2021
Top of The News
The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. Read the whole story
BEAUTYMajor brands may think they've mastered diversity in their beauty marketing, but consumers expect inclusivity in age and body type, too. Read the whole story
SPIRITSSpot uses cool VFX technology from the MullenLowe LA creative agency. Read the whole story
AUTOMOTIVEThe effort is tied to the automaker's spring commercial truck season sales event that offers special incentives on the Ram Commercial lineup. Read the whole story
COMMENTARYPrivate-label products benefited from the pandemic --- in part because consumers' financial uncertainty made some of them more price-conscious. Read the whole story
COMMENTARYIt's amazing how innovative a nascent brand gets when it doesn't have the luxury of spending other people's money. Bootstrapped since 2014, the JiMMY! … Read the whole story
The campaign, the group's first in three years, will launch during the 93rd Oscars, airing live on ABC Sunday. Read the whole story
- COMMENTARY
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely. Read the whole story
Merkle finds that less than a fourth of consumers now oppose sharing of personal data, regardless of benefit. Read the whole story
- COMMENTARY
CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Khara Hutchinson - Bayer, Head of Programmatic
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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July 22 - 25, 2024
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October 2 - 5, 2024
