Top of The News
by Sarah Mahoney
With "no visible logo or pattern," brand aims "to be the foundation building blocks for translating each individual's style," says president of global creative. Read the whole story
FOOD
by Steve Ellwanger
New campaigns for established and emerging frozen confections check lots of boxes-from luxury to wellness to plant-based. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in 2021. Read the whole story
APPLIANCES
by P.J. Bednarski
Owners can upgrade their smart oven models by downloading the GE No-Preheat Air Fry feature onto their phones. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Chevrolet works with Carol H. Williams Advertising, the brand's African American agency of record, on the "Discover the Unexpected" fellowship. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Chipotle was already ahead of many marketing curves that both the pandemic and social unrest accelerated in the last year. App ordering: check. Esports: … Read the whole story
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by Larissa Faw
The creative shows a photograph of a house and its surroundings being burned down by a wildfire. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Behavioral advertising generates profits by turning people into products and their activity into assets," the bill states. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Like so many others, I've been spending a lot of time working with colleagues to plan -- and rethink -- how we will work … Read the whole story