MediaPost Publications - Marketing Daily 06/17/2021

Top of The News

Pandemic Intensifies Gen Z Passion For The Planet

by Sarah Mahoney

"Typically, when we'd experience economic strife, sustainability concern would take a back seat," says GfK's Tim Kenyon. Not so this time. Read the whole story

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CAUSE-RELATED
RepresentUs Enlists Katy Perry, Orlando Bloom For PSA
by Tanya Gazdik
The effort includes social media posts from celebrities and influencers including Lizzo, Kerry Washington and Laura Dern. Read the whole story
COMMENTARY
The Sudsiest Of Promos: Beer Companies Push Branded Merch
by Les Luchter, Staff Writer
Get your dumbbell-shaped drinking vessel, your Coors Light doggie beer holder, your Bud-branded surf clothing right here! Read the whole story

CPG
Gold Bond Takes On Moist Body Parts
by Staff Writers
A 60-second anthem spot called "Euphemisms" was deemed by the company "too ballsy for broadcast." Read the whole story
BEVERAGES
Protein2o Ramps Up Marketing With Focus On Taste, Functionality
by Steve Ellwanger
With competitors like Gatorade wading into protein water, Protein2o is expanding its previously digitally focused marketing to target upper-funnel prospects. Read the whole story
Diageo Becomes NFL's First Official Spirits Sponsor
by Karlene Lukovitz
Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. Read the whole story
New Campaign Addresses Rise of Domestic Abuse During COVID-19
by Amy Corr
Canadian-based advocacy group White Ribbon hopes to raise awareness of the disturbing trend via campaign developed with Bensimon Byrne. Read the whole story
PGA Tour Superstore Launches Campaign Tied To U.S. Open, Father's Day
by Steve McClellan
The creative tells a story of a father and son connected by the game of golf through the years. Read the whole story
Southwest Airlines, 'LA Times' Team For Podcast
by Ray Schultz
New series focuses on experiences of employees during airline's 50-year history. Read the whole story
COMMENTARY
DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
by Ray Schultz, Columnist
Consumers say only 33% of offers are relevant. But brands think they are doing fine, Formation and Forrester report. Read the whole story
COMMENTARY
We Need More Women-Owned Agencies
by Christy Hiler
I sat at the "Badass Women" Cannes Lions sessions two years ago, feeling disturbed by the stories shared about the realities of being a … Read the whole story
COMMENTARY
When B2B Marketing Just 'Feels Right'
by Cory Treffiletti, Featured Contributor
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, … Read the whole story