Major challenges for what P&G termed "off-earth laundering" include ingredient safety and compatibility with NASA life support systems. Read the whole story
Target says it has already designed a number of its owned brands to feature sustainably sourced or recycled materials, like All in Motion activewear. Read the whole story
Both GM and Shell have recently announced ambitious goals to address emissions. Read the whole story
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. Read the whole story
Love, in-game concerts and an Olympic bid turned climate change call to action were among the Lions Grand Prix winners at Cannes. Read the whole story
Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being … Read the whole story
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. Read the whole story
The experiential and outdoor campaigns are notable as more advertisers aim to reach consumers emerging from their isolated existences. Read the whole story
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. Read the whole story