MediaPost Publications - Marketing Daily 07/15/2021

by Les Luchter

This Saturday, the first wine fermented in zero gravity will return from five months aboard the International Space Station. Read the whole story

RETAIL
Eddie Bauer Invites Campers To 'Rent Your Adventure'
by Sarah Mahoney
Customers can fully equip themselves with all the pricey paraphernalia that makes camping possible, including tents, sleeping bags and hiking boots. Read the whole story
RESTAURANTS
Little Caesars Tests Plant-Based 'Planteroni' Topping
by Steve Ellwanger
Little Caesars is introducing plant-based pepperoni this week as a pizza topping at hundreds of locations in seven markets including Detroit, NY, LA and … Read the whole story

Jim Rich Out As Editor-In-Chief Of G/O Media
by Ray Schultz
Former 'NY Daily News' editor resigned 'pretty suddenly' last Friday. Company says he provided stability following a period of disruption. Read the whole story
McCormick To Pay $100,000 For 'Director Of Taco Relations'
by Amy Corr
Yes, it's a promotion and the hours are darn good-just 20 hours a week (four months total). Taco enthusiasts can apply via social media. Read the whole story
COMMENTARY
Who's Buying The Victoria's Secret Rebrand?
by Brenda Martinez
Fact is, the rebrand will lose the company some customers, but that's necessary. Pivoting and trying to appeal to everyone would be counterproductive. Read the whole story
COMMENTARY
They've Gotta Believe: What Makes Consumers Suspicious Of Brands
by Ray Schultz, Columnist
Personalized emails based on unshared data can erode trust in a company, Jebbit reports. Read the whole story
COMMENTARY
'Show Me The Money' In College Sports
by Cory Treffiletti, Featured Contributor
The flood gates of sponsorship for college athletes have already opened, raising several issues for teams and players. Read the whole story