Top of The News
by Steve Ellwanger
Coke gains "far larger presence in the growing N.A. sports drinks market by adding Bodyarmor alongside its existing Powerade brand," says analyst. Read the whole story
SPIRITS
by Les Luchter
Diageo's vodka distilled with botanicals has debuted its first commercial since the brand's 2018 launch. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The commissioned custom art will be sold in the United States for a limited time as Mini rooftop customization options. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Like the TV show, new ad focuses on ideas that are "nothing" -- until dreamers tap into Fiverr's freelance network. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
It's Nov. 1, unofficially the beginning of the holiday season, and like clockwork, companies are talking about their philanthropic efforts. Read the whole story
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by Richard Whitman, Columnist
The new toothpaste was created to make drinking orange juice more palatable after brushing your teeth. Read the whole story
by Todd Wasserman
The ad, produced by David Fincher and Pereira O'Dell, features Damon making a case for investing in cryptocurrency. Read the whole story
by Ray Schultz
Lovepop, a provider of pop-up cards and gifts, uses integration to pull a 5% increases in revenue per email sent. Read the whole story
by Tony Silber
Nespresso will use the Guardian Labs' formats to demonstrate the brand's ongoing efforts to positively impact people and nature. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms are using personalization, but many admit they need to get better at it, Ascend2 reports. Read the whole story
COMMENTARY
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Disruptive social media channels are ideal for speaking directly to your brand's fans while also nurturing content creators and causes. Read the whole story