Customer data platform Lytics has formed an integration with Shopify that it says enables brands to import purchase and product data into Lytics.
The arrangement allows stores to offer “hyper-personalized marketing and advertising messages to their customers based on first-party, shopping behavior data from their ecommerce site,” states Jascha Kaykas-Wolff, president of Lytics.
According to Lytics, stores built on Shopify can use the link-up to:
Lovepop, a provider of pop-up cards and gifts, generated up to a 5% increase in revenue per email send based on a 2-3% increase in click-through rate and better monetization when customers land on Lovepop’s site.
“We were able to get up and running on Lytics within an hour,” states Jake Marston, Director of Performance Marketing at Lovepop, leading designer of magical pop-up cards and gifts.
Marston continues, “Using Shopify tags and collections, we can now deliver personalized product recommendations to users based on their shopping history versus a one-size-fits-all approach.”
Kaykas-Wolff adds, “In this new data era, it’s more important than ever for marketers to utilize first-party data to develop deeper connections with their customers and to make their marketing more relevant.”