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If there's a common lesson for pandemic-beleaguered, quick-serve restaurants, it's that loyalty and rewards don't pertain solely to customers. Read the whole story
AUTOMOTIVEThe newly created position will expand Orthman's responsibilities to encompass brand, marketing and social for the global Infiniti business. Read the whole story
HOLIDAYEtsy's "Our Santa" ad showcases the power of a Black Santa to make a father feel like he belongs Read the whole story
TECHNOLOGYThe campaign is "part of Fitbit's strategy to challenge preexisting perceptions of what it means to be healthy," says company VP Mark Silverio, Read the whole story
FINANCIAL SERVICESFans of gaming and esports are digital natives, for whom cryptocurrency is inevitable, says Crypto.com's Kris Marszalek. Read the whole story
COMMENTARYQSR brands have stepped up TV advertising this year, according to iSpot. "Yummy"-looking ads and live sports are at the top of the menu. Read the whole story
Starcom Monday broke a new "multi-sensory" out-of-home media campaign in major British cities leveraging smell, sight, sound and motion to promote renewable energy brand … Read the whole story
Amazon, a relative newcomer to the digital advertising market, saw growth of 50% to $8.09 billion in Q3. Read the whole story
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report. Read the whole story
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The No. 1 reason was money - although that is often code for lack of perceived value. Read the whole story
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The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real … Read the whole story
