June 3 - 6, 2024
Friday, January 7, 2022
Top of The News
In a first, Twitter and ESPN are partnering on the Twitter Tribune, an actual print newspaper based on fan tweets to be distributed at the stadium. Read the whole story
AUTOMOTIVE"We have an opportunity and, frankly, a responsibility to create a better future for generations to come," said GM CEO Mary Barra. Read the whole story
BEVERAGESConstellation Brands will partner with Coca-Cola to produce and market Fresca Mixed, a line of RTD cocktails based on Coke's citrus-flavored soft drink. Read the whole story
FOODDaisy Brand aims to change consumption stats favoring yogurt with new single-serve tubs of cottage cheese paired with fruit. Read the whole story
AUTOMOTIVEStellantis, with input from Amazon, designed the vehicle with unique last-mile delivery features. Read the whole story
AUTOMOTIVEWhile half of Toyota's spend was dedicated to NBC and Fox, the largest percentage of Toyota impressions were delivered by Hallmark. Read the whole story
COMMENTARYDon't mistake CityRow for a Peloton wannabe. Both companies launched about the same time a decade ago. But CityRow started as a network of … Read the whole story
- COMMENTARY
As political campaigns prioritize reach and frequency, OOH offers a highly diverse and brand-safe advertising medium spanning millions of different media placements and formats … Read the whole story
- COMMENTARY
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issues in a Talkdesk report. Read the whole story
- COMMENTARY
For example, "Where you stand depends on where you sit" is critical to understanding who will object to an idea, and who will support … Read the whole story
The site fits with the Times' strategy of reaching 10 million subscribers by 2025, and its sports focus gives the Times an additional topic-oriented … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Robyn DeFina - Sweet Loren’s, SVP of Marketing
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
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July 22 - 25, 2024
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October 2 - 5, 2024
