November 20 - 23, 2024
Tuesday, January 25, 2022
Top of The News
The move by Swedish Match is the latest in a series of sports teams and consumer brands disassociating themselves from controversial Native American ties. Read the whole story
BEVERAGESDuring Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now "a heightened desire for mindful cocktails" has led to modern-day equivalents. Read the whole story
AUTOMOTIVEThe brand is not currently sold in the U.S. market, although there have been periodic rumblings of plans to do so. Read the whole story
COMMENTARYIn the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offered dogs the chance to join A.S.S., or the new Anti-Squirrel Squirrel Club. Read the whole story
COMMENTARYLow vehicle inventory is not only affecting dealerships, but also manufacturer websites, according to J.D. Power. Read the whole story
The work, from Omnicom's The Marketing Arm, will be seen in high-profile television events including the NFL championships. Read the whole story
Lauded as a "futurist," Cutler held senior positions at McCann-Erickson and FCB/Leber Katz Partners, and was credited with the launch of Campbell's Prego. Read the whole story
The peanut brand is riding on the Big Game's coattails this year in a national spot ad to air just before halftime. Read the whole story
- COMMENTARY
Profits and societal progress aren't mutually exclusive; rather, they can go hand in hand. Imaginative use of data will help us get there. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Joy Ogunneye - Kenvue, Global Innovation Comms Lead for Aveeno
Joey Rath - Ferrara, Global MArketing Director, NERDS Candy
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