Top of The News
by Todd Wasserman
A few advertisers are coming back after a long stretch away, including E*Trade (its first ad since 2014) and Lay's (its first ad in 17 years). Read the whole story

FOOD
by Steve Ellwanger
A YouTube creator unwittingly revealing the first product-plant-based jerky-from the year-old partnership of PepsiCo and Beyond Meat. Read the whole story

HOME GOODS
by Sarah Mahoney
If Phil complies and delivers an early-spring forecast, Miracle-Gro will donate $10,000 to turn his Gobbler's Knob home into "a groundhog oasis." Read the whole story

SPIRITS
by Les Luchter
Diageo, named the NFL's first official spirits sponsor last June, has no commercials in the big game itself -- but a host of promotions. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The automaker will use the film integration to promote the Tucson XRT trim based on the concept vehicle from the film. Read the whole story

RESTAURANTS
by Tanya Gazdik
The players were signed in accordance with recent policy allowing college athletes to profit off of their name, image and likeness. Read the whole story