The problem is, the virtual world presented in the latest Meta spot doesn't look very inviting. Read the whole story
Gains reflect strength in most categories, including food and anything linked to customer leisure and comfort, such as home, electronics and sporting goods. Read the whole story
Day helps make fun of ad norms like blatant product placement, wearing a green, logo-emblazoned suit and saying "Mttn Dew" over and over. Read the whole story
The event has attracted more than a dozen official NHL partners including Bud Light, Clorox, Dunkin', GEICO, Honda, Jagermeister and Verizon. Read the whole story
"We're going to release a couple new storylines to tell you what happened after 'Robo Dog' found his new owner," says Kia's Russell Wager. Read the whole story
The Marvel x Pandora collection includes both a bracelet and a ring, with charms honoring the Black Widow, Iron Man and Captain America's shield. Read the whole story
Digital activations include 'The Court," featuring a "hologram performance" of a new song by hip-hop star Gunna, and a gallery of art installations. Read the whole story
The effort, via Argonaut, includes a 5G spot that features a man and the Cricket mascot driving a truck that's about to jump a … Read the whole story
As part of the effort Influential will match players with its roster of blue-chip clients like PepsiCo, McDonald's, Wells Fargo, and others. The agreement … Read the whole story
Many marketers think Google's move to limit tracking on smartphones running Android is a promising move to protect consumer data. Others say it's taking … Read the whole story