• by Tanya Gazdik , February 17, 2022

The National Hockey League is seeing a 36% increase in partner activations for its Stadium Series event compared to its last similar event in 2020, according to a spokesman.

There was no Stadium Series in 2021 due to the COVID-19 pandemic. 

The 2022 Navy Federal Credit Union NHL Stadium Series festivities include free attractions at the “Truly Hard Seltzer NHL PreGame” official fan festival of the Feb. 26 outdoor game between the Nashville Predators and Tampa Bay Lightning at the home of the National Football League’s Tennessee Titans. 

The event has attracted more than a dozen official NHL partners including Bud Light, DraftKings, Dunkin’, GEICO, Honda, Jagermeister and Ticketmaster. New NHL partners activating include Clorox and Verizon.

As title partner of the fan event, Truly Hard Seltzer is offering attendees 21 and older a contest to win game seats. Fans can also take a photo with an NHL alumnus alongside the Truly Margarita Zamboni, sample new product and try their luck with “Truly Hard Trivia.” As title sponsor of the game, Navy Federal Credit Union is offering a hockey puck shot challenge.

Bud Light will have two branded spaces for all hockey fans to hang out at PreGame. 

The Clorox Company’s “Beat the Sneeze” activation includes  photo moments and prizes. As the NHL’s official cleaning/disinfecting product partner, Clorox will provide hand sanitizer gel for participants.

Dunkin’s Fan Zone pop-up will offer Air and Bubble Hockey games, live music, and a photo opportunity with a custom donut wall. 

Before the puck drops, attendees can visit GEICO at the NHL Stadium Series PreGame for details on how to enter for a chance to win a $500 gift card and to snap a photo in the GEICO NHL Stadium Series penalty box.

Honda is offering attendees the Precision Passing Challenge and Honda Puck Drop for a chance to win prizes. A lineup of hockey-bag-ready Honda vehicles will be on display, including the Ridgeline, Civic Hatchback and Passport Trailsport.

Fans 21 and older can hang out at Jägermeister’s mobile bar and lounge and take photos with Jägermeister’s 20-foot bottle or with a co-branded Jägermeister and NHL Stadium Series giant inflatable puck.