The weeks after the Super Bowl are typically among the slowest of the year for marketers. Read the whole story
Participants can learn about cold and flu symptoms by finding "creative signs hidden in secret spots" at shopping malls in NY, Chicago, L.A. Read the whole story
There are zero women drivers at the highest level of Nascar, and this ad proposes change. Read the whole story
The launch of the models will be supported with paid media across digital, social and search, Mini's Patrick McKenna tells "Marketing Daily." Read the whole story
Providing access to its products via a multichannel approach is a key driver of future growth. Read the whole story
More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers. Read the whole story
As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company. Read the whole story
SMS is second in most countries and the biggest driver of unsubscribes is excessive frequency. Sender reputation is the primary factor for 46% in … Read the whole story