We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
A leading analyst cut its rating of the company, saying its current business structure "is simply too complicated." Read the whole story
More than 48% of participating Subaru retailers will open their Zero Waste Boxes to their local communities. Read the whole story
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komos, also includes OOH, via a truck traveling through 10 states. Read the whole story
While plant-based alternatives to dairy milk had a 4% sales increase, meat substitutes were flat, according to data from market research firm SPINS. Read the whole story
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the whole story
Over a fourth of executives do not trust their own company with their personal data, Thales reports. Read the whole story
What do you do when performance CPMs balloon from $2 to $6? One of the largest manufacturers of licensed entertainment icons like Batman and … Read the whole story
Forrester lists 13 suppliers, and gives reasons for their inclusion. But are there really only 13 good providers in the B2C email space, and … Read the whole story
Study found $1 out of every $8 ad dollars spent on retail network ad platforms -- quite the accomplishment for category that didn't exist … Read the whole story