Top of The News
by Todd Wasserman
We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
RETAIL
by Sarah Mahoney
A leading analyst cut its rating of the company, saying its current business structure "is simply too complicated." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
More than 48% of participating Subaru retailers will open their Zero Waste Boxes to their local communities. Read the whole story
SPIRITS
by Les Luchter
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komos, also includes OOH, via a truck traveling through 10 states. Read the whole story
COMMENTARY
by Steve Ellwanger
While plant-based alternatives to dairy milk had a 4% sales increase, meat substitutes were flat, according to data from market research firm SPINS. Read the whole story
by Wendy Davis
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the whole story
by Ray Schultz
Over a fourth of executives do not trust their own company with their personal data, Thales reports. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What do you do when performance CPMs balloon from $2 to $6? One of the largest manufacturers of licensed entertainment icons like Batman and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Forrester lists 13 suppliers, and gives reasons for their inclusion. But are there really only 13 good providers in the B2C email space, and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Study found $1 out of every $8 ad dollars spent on retail network ad platforms -- quite the accomplishment for category that didn't exist … Read the whole story