Top of The News
by Todd Wasserman
In Twilio report, 42% of respondents predict the demise of the cookie will lead to lower ROI on their marketing spend. Read the whole story
FOOD
by Steve Ellwanger
First female mascot in 125-year-old snack's history, Cracker Jill honors women in sports with a revised ballpark jingle voiced by singer Normani. Read the whole story
WINE
by Les Luchter
A cover of the classic Beatles song themes a new global campaign featuring a young man gazing at sun-shaped yellow objects. Read the whole story
RETAIL
by Sarah Mahoney
VP Marketing Felipe Avila explains brand's latest efforts -- from "Welcome to the organization" to TikTok challenge #ShowUsYourDrawers. Read the whole story
by Fern Siegel
The ads also push Blue Apron's quality ingredients, as well as making recipe planning easy and fun. Read the whole story
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by Richard Whitman, Columnist
Campaign was inspired by a provocative TikTok video in which influencer Carly Joy gave a tutorial on shaving "private" areas without getting razor burn. Read the whole story
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by Ray Schultz
Most consumers have opted in to email/SMS communications, the Lacek Group reports. Read the whole story
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by Ray Schultz
Holiday and HR-oriented themes often get employees to open them, KnowBe4 reports. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost a fourth of marketers track their KPIs quarterly or less, as do a fifth of business owners, Unsupervised reports. Read the whole story