Consider the subway ads for new film "The Northman," which sparked a Twitter guessing game. Read the whole story
The odds of that actually happening seem about as likely as picking a perfect March Madness bracket. Read the whole story
GM also announced the acceleration of its renewable energy goal to 2025 in the U.S., 25 years ahead of the original target. Read the whole story
Chain says success of its monthly $8.99 unlimited-coffee subscription program is incentive to expand the recurring-revenue concept to 26 beverages. Read the whole story
Hotels.com personalizes its brand with two new spots in which each hotel has a voice and is looking for a consumer to bond with. Read the whole story
The 19-year-old Grammy magnet is appearing in an ad campaign that expounds on the three-word premise Glossier has relied on since its 2014 launch: … Read the whole story
At one one point I turned to my co-driver and remarked "Can you believe we are in a Mazda?" Read the whole story
Ad agency Erich and Kallman launched its first campaign for Sunbrella since being named the brand's new creative AOR in 2021. Read the whole story
"Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity … Read the whole story
Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a … Read the whole story