From "Seinfeld" and "Wayne's World"-based ads to the return of Crystal Pepsi, we've been living in the past. Time to move on? Read the whole story
Despite growing concerns about inflation, consumer spending for Father's Day is expected to total $20 billion, per the NRF. Read the whole story
After many years of targeting those in the 18-to-54 age range, brand's moving to 25 to 34 as its primary audience. Read the whole story
Ad uses "the metaphor of an ever-expanding communal table" populated by crowds of people to represent different groups in the virtual world. Read the whole story
Campaign focuses on how five multigenerational members of a diverse family use hot water in everyday moments like washing the dishes and shaving. Read the whole story
After FDA session, Cowan analyst predicts "continued delays in FDA regulation of CBD as it is clear the FDA remains uncomfortable with its toxicity … Read the whole story
Email senders are facing deliverability problems. But there there has been a slight trending away from Apple, toward Gmail, Validity's Guy Hanson says. Read the whole story
Fuzzy provides 24/7 access to veterinarians and product recommendations that can be turned into a care plan delivered to your doorstep. Read the whole story
"There's so much nuance in the Black family experience that parenting publications don't capture. 'Kindred' is filling that gap," said Editorial Director Kelly Glass. Read the whole story
Plum features offerings from third-party providers in six categories, including marketing and ecommerce. Read the whole story
And 27% say they have been a victim of data loss, ID theft or online fraud. But many embrace digital services, Utimaco reports. Read the whole story
Streamers use their remotes to simply click OK. Roku's ad tech will provide targeting, optimization and measurement. Read the whole story
Gaming is as huge as it has been hard for marketers to crack. Advertising traditionally is all about interruption and distraction, but players engage … Read the whole story