Top of The News
by Todd Wasserman, Staff Writer
Data that a customer "intentionally and proactively shares with a brand" can help marketers avoid destructive assumptions based on generalizations. Read the whole story
QSR
by Steve Ellwanger
Jimmy John's debut so high up in Customer Satisfaction Index was at least partly due to the chain's "freaky fast" delivery policy. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The appointment comes as the automaker strives to strengthen its digital footprint in America. Read the whole story
RESEARCH
by Tanya Gazdik
"What used to be forthright patriotic marketing has mutated to camouflaged promotional ploys," says Brand Keys' Robert Passikoff. Read the whole story
CAUSE-RELATED
by Les Luchter
The Freedom From Religion Foundation debuts an advocacy campaign in 23 states over the July 4 weekend, featuring OOH and full-page Sunday newspaper ads. Read the whole story
by Todd Wasserman
The images of the ad switch from the lone woman to a crowd marching down the street and across a bridge. Read the whole story
by Colin Kirkland
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was … Read the whole story
by
Some consumers will cut back on dining out and buying fireworks because of higher prices. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
That means probably 95% of the tech stack that powers the real-time programmatic world won't be needed. Read the whole story