How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story
Making a connection between soaring plastic surgery rates and the comeback of Linda Evangelista, heading into New York Fashion Week for Fendi. Read the whole story
Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase. Read the whole story
Consumers have charged that A-B InBev is deceptively marketing Ritas, which are malt beverages containing no tequila. Read the whole story
Billie, the women's razor brand, is taking its "Don't shave unless you want to" message to younger audiences. Read the whole story
With the debut of "House of the Dragon" just weeks away, Duolingo wants "Game of Thrones" fans to brush up on their dragon-lord lingo. Read the whole story
Airrobo, which sells home appliances, and Insta360, a camera marketer, discovered a joint pool of customers: pet lovers. Read the whole story
The 2023 Honda Civic Type R will be the fastest and most powerful Honda-branded production vehicle ever offered in the U.S. Read the whole story
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. Read the whole story
This is the first time the granddaughter of Hilton Hotels founder Conrad Hilton has starred in spots for the hotel. Read the whole story
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
The methodology is designed to enable more accurate comparisons and measurement of YouTube and linear TV audience reach by eliminating redundant audience data. Read the whole story
The report, by Forrester principal analyst Jay Pattisall, identifies what it calls the 13 "most significant" players in the segment. In addition to the … Read the whole story
Brands often use the terms "advertising" and "marketing" synonymously, resulting in a myopic view of the mechanisms used to solve a brand's business challenges. Read the whole story
But many see skills and measurement as key barriers to growth, WARC and MMA report. Read the whole story
The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story