Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredient in Zantac, famotidine, and not the product or brand. Read the whole story
Gap's new back-to-school efforts include kids of all abilities, highlighting the joy of individuality. Read the whole story
The actor feeds his ad co-star a very hot pepper. Hilarity ensues as they both make a pitch for Ryan Reynolds' Maximum Effort Marketing. Read the whole story
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescription for health: honey nut Cheerios and a walk. Read the whole story
Robotic lawn mower company Husqvarna is enabling 100,000 of its Automowers worldwide to play "Happy Birthday" to Mars robot Curiosity Rover. Read the whole story
Inflation keeps eating away at humans' disposable income. That's likely to change what they can spend on their pets. Read the whole story
McKinsey compares commerce media -- which "closes the loop between media impressions and commerce transactions' -- to the rise of programmatic advertising. Read the whole story
As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality. Read the whole story
Adobe on Tuesday released data on themes and categories around consumer Prime Day spending habits and believes it will be a benchmark for spending … Read the whole story
Email is a key channel, and a strategy for dealing with third-party cookie loss, Ascend2 and Wpromote report. Read the whole story