While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups. Read the whole story

People will buy fewer gifts this year, which makes them mean more. Etsy's trend expert explains what's trending -- and why. Read the whole story

The agency sent teams of documentarians out across the country to capture driveways of all kinds. Read the whole story

Wiggling sauce inspires diners to start jiggling uncontrollably in their seats, as boredom is replaced by a full-out party scene. Read the whole story

Shaquille O'Neal plays almost every role in a new spot depicting the return of the Shaq-a-Roni, the biggest pizza that Papa Johns makes. Read the whole story

While the campaign is light-hearted, it comes at a time when the housing market is rapidly evolving and becoming increasingly challenging. Read the whole story

Consider luxury fashion label Balenciaga and its Lay's Potato Chips Leather Handbag. Read the whole story

"What we endeavor to become is a consumer lifestyle brand," said Ryan Anderson, Quest Diagnostic's executive director of consumer marketing. Read the whole story

The total order count was up in every sales category but jewelry, Klaviyo reports. Read the whole story

"I kind of set goals for myself throughout my career, I said, okay, I want to be at this level by this age. Kind … Read the whole story