Consumers may be slowing their spending elsewhere, but not at the sporting goods giant. Read the whole story
The brand's CMO Steve Majoros refers to the spot from Chevy agency Commonwealth//McCann as a "Christmas card to America." Read the whole story
According to Altria, preventing smoking initiation -- particularly among youths -- is the FDA's "bedrock justification for the proposed rule." Read the whole story
Walmart and Walgreens serve medical care deserts in rural America -- and Walgreens aims to create clinical trial centers. Read the whole story
With word-of-mouth and social media, the Irish giant moves into a rapid phase of expansion. Read the whole story
Retail media accounts for 10.7% of global ad spending, according to GroupM, and that figure will grow to 60% by 2027. Read the whole story