Nearly 60% of respondents said they are still unwilling to pay for an automaker-branded app, per J.D. Power. Read the whole story

If you make food for pets, you should also make commercials that appeal to them. That's the strategy behind the campaign. Read the whole story

The campaign for the 20-month-old, rapidly growing probiotic snack bar brand uses a TikTok trend to normalize IBS. Read the whole story

The insurance is customizable based on how customers use their vehicle, with options including coverage for rideshare drivers or pets. Read the whole story

Each day members of Royal Perks, BK's loyalty program, get a special deal -- like a Whopper Meal for $5 on Dec. 9. Read the whole story

In first time ever, paper's print, digital editions were taken over by a single advertiser, with ads highlighting GE's split into 3 companies. Read the whole story

Bill Spindle said he left digital news startup Semafor over the appearance of Chevron being the dominant advertiser on its climate coverage. Read the whole story

The growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success is highlighted in a report that … Read the whole story

The actor makes a cameo in the agency's holiday video to promote the HPV vaccine in order to prevent the kind of cancer he … Read the whole story