The marketing vet lands at the beleaguered Peloton as it tries to regain its footing, despite growing losses and declining sales. Read the whole story
Chief brand officer Nabil Aliffi joins from Soho House & Co; new retail chief Stefanie Tsen Ward rises from SVP, customer engagement. Read the whole story
Michelle Crossan-Matos signs on to the top marketing spot, which has been vacant since Shelley Haus died last June. Read the whole story
Renuvion, a skin-tightening cosmetic surgery procedure for the neck and chin from Apyx Medical, just launched the campaign #ThisIsMe. Read the whole story
805's "eclectic mix of athletes" has helped the brand stand for something different in the "sea of sameness" of beer, says parent co. CMO. Read the whole story
Chevrolet's December TV spending grew by 35% year-over-year, as the brand put more spend on NBA and NHL games, plus the World Cup. Read the whole story
The unveiling was timed to correspond with the 70th anniversary of the brand's introduction at Motorama in New York City. Read the whole story
Glucose Health Inc. now wants to target the 95% of Americans who are reportedly fiber-deficient with a ready-to-drink beverage called Fiber Up. Read the whole story
Starbucks will be available for delivery in all 50 states by March, thanks to an expansion of a partnership with DoorDash. Read the whole story
Hinge, a popular dating app owned by the Match Group, has announced that it is testing a more expensive premium subscription, changing the price … Read the whole story
Chat-based queries have the potential to upend search, while brands can use AI for fresh perspectives -- among many other use cases. Read the whole story