From mahjong to chess to video games, ASICS is finding new ways to show people how exercise boosts cognitive function. Read the whole story
Diageo will make its debut at the Super Bowl next month with an ad for Crown Royal whisk. Read the whole story
Toyota's increase was fueled by tentpole events with significant reach, including the Winter Olympics, NFL, NBA and other sporting events. Read the whole story
The Unilever hair brand jumps in the pool with the USA Olympic Artistic Swimming Team to show off free-flowing hair. Read the whole story
Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Great Clips, Honda, Ticketmaster, Topps, Upper Deck and Verizon. Read the whole story
Even if those wars are dormant compared to 2019, "the youngest fast-food lovers could be itching for another revival," says Civic Science. Read the whole story
Customers want that info uprfront, but "don't want to stand in the store and look for that ABV," says company's director of marketing. Read the whole story
Brands relied on owned media as the cost of acquisition increased, Klaviyo reports. Read the whole story
Persado analyzes 21.6 billion emails to find that the leading word is "announcement." Read the whole story
Over half of all firms are increasing their direct-mail budget this year, Lob reports. Read the whole story