Amgen's launch of Amjevita, its nearly identical drug to Humira, cuts into what the "NYT" calls the "most lucrative franchise in pharmaceutical history." Read the whole story
The athletic giant, which sued Lululemon last year for patent infringements in connected fitness, now says Lulu is muscling in on footwear patents. Read the whole story
Comirnaty (vaccine and boosters) revenues are expected to be $13.5 billion this year, down 64% from 2022, with Paxlovid (oral treatment) revenues down 58%. Read the whole story
Now that grocery retailers are sure all those pandemic-inspired e-shoppers are sticking around, they're trying to figure out the hard part: making money. Read the whole story
Brand debuts at NASCAR with annual Busch Light Clash, followed by DAYTONA 500. Activations include branded bars, sampling and concert sponsorships. Read the whole story
When he's snacking, Litehouse dips fanatic Ranch Guy plays guitar in his rock-and-ranch band called Captain Ranch & The Celery Sticks. Read the whole story
Hruska's promotion is the latest in a series of domino effect moves in the American Honda marketing department. Read the whole story
Crispy Parm Pizza features a thin crust seasoned with a blend of shredded Parmesan-Romano cheeses. Read the whole story
The bolder design has the stripes of the five boroughs that produces Lady Liberty. Read the whole story
The spot shows how Bolt's easy checkout makes shopping a breeze. Read the whole story
Leaders are more aggressive and more likely to follow best practices, The Marketing Practice reports. Read the whole story