Top of The News
by Sarah Mahoney
In a year of bland and small "celebrations," marketers continue to fail the women who make their ads and buy their products. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The TikTok challenge encourages users to share their own moments of greatness through trick shots and other impressive feats. Read the whole story
HEALTH
by Les Luchter
The marketer of plant-based pleasure products for females challenges consumers to search for expressions of pleasure in art. Read the whole story
RETAIL
by Sarah Mahoney
Convenience-store giant is convinced young people want affordable java, being their own barista -- and taking pictures in cars. Read the whole story
FINANCIAL SERVICES
by Todd Wasserman
"You shouldn't have to buy $10 worth of gum if you just want 79 cents' worth of gum," says the voiceover. Read the whole story
by Todd Wasserman
The McCrispy features an all-white chicken filet and crinkle-cut pickles on a buttered potato roll. Read the whole story
MENTAL HEALTH
by Les Luchter
Editorial is by editor in chief/founder Dore E. Frances and others who are licensed therapists, mental training consultants, and relationship coaches. Read the whole story
COMMENTARY
by Steve Ellwanger
Heineken's top spot was credited in part to the brand's consistent use of "creative rerecords" of well-known songs, according to Songtradr Group. Read the whole story
by Steve McClellan
The Chicago outpost, which opened Feb. 24, was created by experiential design agency Pink Sparrow. Read the whole story
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by Ray Schultz
Of the companies polled, 52% upped their spending on trade shows/events/booths, 41% on website/apps, interactive development and 37% on social media, a study by … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The ChatGPT revolution is drawing many major players. But observers like Noam Chomsky question whether technology can or should replace humans. Read the whole story