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With "30 products or platforms that generate over a billion dollars in annual revenue, we're not dependent on one product," said CFO. Read the whole story
APPAREL AND RETAILThe athletic apparel maker is introducing its first-ever plant-based nylon to prove sustainable textiles can perform as well as those made from petroleum. Read the whole story
FOOD AND BEVERAGESCustomers get discounts on milk and Oreos by scanning barcodes on on any brand of milk, either in-store or at home. Read the whole story
COMMENTARYA-B's "disappointing" statement on its Dylan Mulvaney controversy "made it seems like they went into [the campaign] kind of naively," says PR expert. Read the whole story
AUTOMOTIVEThe technology allows customers to configure their 2023 Outlander PHEV and see it in motion on a photorealistic mountain pass. Read the whole story
AUTOMOTIVEMazda, which spent an estimated $5M on TV advertising during 2022, burst back onto the scene in March with estimated outlay of $7.7M. Read the whole story
COMMENTARYAgencies "can address the desire for exclusivity by creating separations, establishing client-specific teams, and using secure systems to manage privacy concerns." Read the whole story
COMMENTARYThe changes: a softer bun, more melted cheese, white onions on the patties and more Big Mac sauce. Read the whole story
- COMMENTARY
Most firms say intent data works, but only 36% are using it as part of a well-designed strategy, Intentsify and Ascend2 report. Read the whole story
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The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking … Read the whole story
