MediaPost Publications - Marketing Daily 04/20/2023

Top of The News

Grocery Shopping: Gap Between Supermarkets, Mass Outlets Continues To Shrink

by Steve Ellwanger

Stats are much more equal now: 38% of shoppers cite supermarkets as their main choice (down from 64% in 2016), while 33% pick mass retailers (up from 23%). Read the whole story

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BEVERAGES
Pure Leaf Invents The 'In-Faux-Mercial' To Promote Lower-Sugar Iced Tea
by Steve Ellwanger
Spot explains how to use the power of a "subtly sweet no" in everyday situations -- while touting 85% less sugar in product. Read the whole story
HEALTH
Mayo Clinic Innovates In Health -- And Ad Production
by Les Luchter
Unlike Mayo Clinic's previous campaign, which featured the voice of Viola Davis, the new commercials let graphic visuals do all the talking. Read the whole story

AUTOMOTIVE
Ford One-Ups General Motors In World's EV Capital
by Tanya Gazdik
Ford expects EVs to be half of its global vehicle sales volume by 2030, on track to achieve carbon neutrality no later than 2050. Read the whole story
CANNABIS
For 420, Bic Lights Up With Snoop, Willie And Martha
by Sarah Mahoney
The world never tires of weed jokes involving Snoop Dogg, Willie Nelson or Martha Stewart. Bic is turning this gag into a find-the-culprit contest. Read the whole story
AUTOMOTIVE
Chevrolet Enlists Kara Swisher To Promote EVs
by Tanya Gazdik
Recorded from the privacy of her Chevrolet EV, each 90-second segment gives listeners a peek into some of Swisher's off-duty moments. Read the whole story
COMMENTARY
Chewy Salutes Those 'Favorite Child' Pets
by Sarah Mahoney, Staff Writer
This ecommerce company knows dogs and cats really are people. Its CMO explains how a new campaign normalizes how they're all part of the … Read the whole story
Is Plan B From Outer Space? Not Always
by Todd Wasserman
A survey from Gartner found 44% of digital marketing leaders who enacted contingency plans exceeded their organization's year-over-year profit growth. Read the whole story
How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
by Laurie Sullivan
Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget. Read the whole story
COMMENTARY
Who Are You, And Why Do I Care?
by John Trahar, Op-Ed Contributor
Most marketers don't know who their brands are anymore. Call it Brand Personality Disorder, an expensive problem that will bankrupt marketing unless we interrupt … Read the whole story
COMMENTARY
Data Drencher: People Are So Beset They Want Robots To Make Decisions
by Ray Schultz, Columnist
Sixty-four percent of individuals and 70% of business leaders are so stressed they want a robot to make their decisions, a study finds. Consumers … Read the whole story