Top of The News
"New year's resolutions provide an opportunity for brands to pitch consumers on products or services that will help them achieve their goals," per the BBC. Read the whole story
HEALTH CAREAds shouldn't show FDA endorsing a product, a rule Top Dog Direct violated by using the FDA logo in a commercial. Read the whole story
CONSUMER PACKAGED GOODSP&G paper towel brand once again focuses on cleaning up saucy wing messes with its push for the NFL Playoffs. Read the whole story
RESTAURANTSIn honor of January trend where people give up all animals products, the salad includes romaine, organic sesame tofu and spiced pumpkin seeds. Read the whole story
RESTAURANTSBeginning Jan. 6, customers of the national Chicago-based chain will have multiple booze-free Ritual Zero Proof cocktails to choose from. Read the whole story
COMMENTARY"Barbie" has some lessons for advertisers: How to create a communications piece (basically a very elevated two-hour ad) that conquers the world. Read the whole story
COMMENTARYWhile cheap chic has a dirty rep among sustainability advocate, the category is still growing in the U.S. Read the whole story
COMMENTARYWith new supplements and a celebrity-driven campaign, the buzzy brand muscles its way into a broader category. Read the whole story
AUTOMOTIVE"To be as efficient as possible in our media spend, we are evaluating participation in auto shows on a case-by-case basis," per the automaker. Read the whole story
HH's and DNY's capabilities-good as they are--are duplicated at other shops within the company. All of the holding companies engage in "portfolio pruning" from … Read the whole story
