MediaPost Publications - Marketing Daily 01/31/2024

Top of The News

Panera Sued Multiple Times Over Caffeinated Lemonade

by Tanya Gazdik

After the first wrongful death suit in October, the restaurant chain began advising customers that the drinks contain "about as much caffeine as [Panera's] Dark Roast Coffee." Read the whole story

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On To The Next Hunk: Idris Elba Stars For Calvin Klein
by Sarah Mahoney
The fashion brand's new menswear campaign features the British actor's oh-so-cool vibe. Read the whole story
BEER
Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
by Erik Oster
AB InBev's 60-second ad demonstrates the brand's commitment to fan service by presenting Budweiser's "biggest celebrities," says USA head of marketing. Read the whole story

LP Says The Verdict Is In: Supporting Trump Is Supporting A Sex Assaulter
by Richard Whitman, Columnist
The Lincoln Project's new ad highlighting the verdict in the E. Jean Carroll case will target Republican women voters in key swing states. Read the whole story
CONSUMER PACKAGED GOODS
Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
by Erik Oster
A global campaign across more than 70 markets will introduce a platform designed to reach a younger generation of consumers. Read the whole story
RETAIL
In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
by Sarah Mahoney
While the inflation rate has cooled, stores have a long way to go to win back bargain-hunters. Read the whole story
HEALTH AND FITNESS
MyFitnessPal Taps Kate Hudson For Winning Fitness Plan
by Les Luchter
Hudson's plan, which is still available, has been promoted via MyFitnessPal's blog, along with the actress' appearances on NBC's "Today" and ABC's "The View." Read the whole story
AUTOMOTIVE
Stellantis Uses 'Product Drop' For Fiat 500e
by Tanya Gazdik
The "product drop" strategy involves the creation of different variants of the 500e that aims to keep the vehicle fresh and interesting. Read the whole story
COMMENTARY
What Would Happen If We Let AI Vote?
by Gord Hotchkiss, Featured Contributor
If democracy relies on crowds' aggregation of data, and if AI processes data more efficiently, why shouldn't AI decide our government lineup? Read the whole story
COMMENTARY
What Is There Left To Say About Taylor Swift?
by Barbara Lippert, Columnist
Nothing on the left -- but the right has been spouting some bizarre theories of politicized cuckoo. Read the whole story
64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
by Laurie Sullivan
Marketers should be doing much better at driving customer acquisitions, but nearly two-thirds of lead-generation and engagement strategies are underperforming, according to the latest … Read the whole story