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The ad network will use Costco's 74.5 million household members' shopping habits and past purchases for targeted advertising. Read the whole story
PHARMAPfizer CEO Albert Bourla said the company's first Super Bowl ad was "so important to show the world that we are moving to oncology." Read the whole story
TECHNOLOGYApple will integrate Apple Intelligence across ios18 and MacOS Sequoia, providing generative AI functions across a series of writing and image tools. Read the whole story
SPIRITSPartnership kicks off on Wednesday in Orlando, where brand will host a block party ahead of the U.S. Men's National Team game against Brazil. Read the whole story
QSRBeginning this month, A&W customers 100 years old and older will receive free Root Beer Floats -- for life. Read the whole story
BRAND VALUENew research from Kantar shows products and services that stand out from competitors command greater pricing power. Read the whole story
CAUSE-RELATEDOver 35 content creators are building a lasting digital world for LGBTQ+ youth within the popular sandbox game Minecraft. Read the whole story
COMMENTARYFord is offering the quickest production Mustang Mach-E ever, with additional electric vehicle range and improved fast-charging speeds. Read the whole story
- COMMENTARY
Privacy-compliant solution helps advertisers target ads based on contextual and commerce signals. Read the whole story
At least not in terms of share of total ad spending. Uruguay and Sri Lanka are, according to a fascinating new analysis just released … Read the whole story
