Top of The News
by Tanya Gazdik
"This collaboration seems way more than just about body care - it's about merging two worlds," according to Her Campus. Read the whole story
APPAREL
by Sarah Mahoney
Specialty clothing marketers are making major moves to win more consumers' discretionary dollars. Read the whole story
ENTERTAINMENT
by Danielle Oster
Casey Hurbis joins the online sports gaming brand following marketing leadership stints at FCA Fiat Chrysler Automobiles and Rocket Mortgage. Read the whole story
BEVERAGES
by Danielle Oster
The company's recent updates include both extending timelines to 2035 and reducing benchmarks for progress. Read the whole story
MENTAL HEALTH
by Les Luchter
Nail Communication's book, "Mindy and Mind," allows young kids to explore the idea of cognitive biases. Read the whole story
SPIRITS
by Teresa Buyikian
The brand tapped Lochcarron of Scotland to design and produce The Glenlivet Tartan, which has "amber-colored hues" and "Glenlivet's iconic teal." Read the whole story
FITNESS
by Sarah Mahoney
With "Every reason is the right reason," the campaign builds on the fitness chain's enthusiastic community. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
No vehicle is perfect, but the Sierra checks a lot of the boxes that have been lacking in EVs. Read the whole story
by Ray Schultz
The magazine has suffered budget cuts in recent years. Read the whole story
COMMENTARY
by Robert Wheatley
Your ability to form a relationship with consumers is not based on your product specs. Relevant brand engagement operates on a higher plane of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Democrats are more likely to feel that way than Republicans, but majority on both sides agree, Pew reports. Read the whole story