Top of The News
by Tanya Gazdik
Employees were "blindsided" by GM's plan, finding out about it on Slack. Of course, this is the same company that lays off longtime employees via email. Read the whole story
by Les Luchter
Amazon Pharmacy's Gupta: "If you talk about the health impacts of climate, that actually polls incredibly well" and "bridges [any] partisan gap." Read the whole story
MOBILE
by Danielle Oster
The brand promoted its "NBA Dreams" sweepstakes with a promotional video starring Oklahoma City Thunder All Star Shai Gilgeous-Alexander. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The automaker's "Electrified Dreams" float will be accompanied by a fully electrified vehicle fleet for the first time in the parade's 136-year history. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
New campaign focuses on the joy of the holiday road trip, and all the coffee required to make the drive fun. Read the whole story
INSIDER HOT TAKE
by Stephen Spiewak
Stephen Spiewak, Director of Organic Marketing from Hallow writes about how brands can share their data (visual graphic of data flow above) for storytelling … Read the whole story
BRAND INSIDER SUMMIT ROUNDUP
by Barbie Romero
Last month, we had our QSR Summit in Santa Barbara. Check out clips from both on stage sessions featuring Voodoo Doughnut, Jack in the … Read the whole story
by Steve McClellan
The 2025 Super Bowl will mark the eighth straight year that the Kellanova potato chip brand will be in the game, this time around … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Direct mail spending is expected to hit $37.3 billion this year, Winterberry Group reports. Read the whole story
COMMENTARY
by Ivan Kayser
The best rebrands these days are in fact more about removing outside noise and keeping only what matters -- or keeping only what's iconic. Read the whole story