"Product/service ads should include evidence-based information along with real-life patient testimonials," according to an eMarketer study. Read the whole story

The May 14 livestream features celebrity hosts, Q50 influencers, and a push to connect with value-driven women over 50. Read the whole story

Not a big surprise: Netflix's "Emily In Paris" sparked a 200% spike in interest in the titular city. Read the whole story

Olivier Rousteing, creative director of Balmain, worked with Johnnie Walker's master blender on four limited-edition whiskeys. Read the whole story

Per 5-hour Energy's research, one in four millennials and Gen Z customers actually bring their own hot sauce to restaurants. Read the whole story

The campaign, from Leo Chicago, is based on research that found 94% of moms say getting more sleep would benefit their entire family. And … Read the whole story

AI enables Google to infer much more about what consumers want through advances in natural language processing - with better understanding of user queries … Read the whole story

Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey … Read the whole story