Sandals Resorts is out with new campaign timed to Mother’s Day called “The Mom Nap,” conceived and created by its ad agency Leo Chicago.  

The experiential concept transforms select areas at Sandals Resorts into designated "nap nooks," that the agency says were “scientifically selected for their natural relaxation properties.”  

The campaign is based on research that found 94% of moms say getting more sleep would benefit their entire family. And half of moms consider "a nap with no one needing you" the ultimate luxury.   

The campaign supports the Mom Nap amenity launching at three pilot locations (Sandals Regency La Toc, Sandals Royal Curaçao, and Sandals South Coast). 

Creative includes paid social launching in the lead up to Mother’s Day that showcases moms transitioning from chaotic daily life to peaceful Caribbean napping, along with organic social content highlighting the specific nap locations at each resort.