The vitamin/supplement brand tested fragrances in Mood + Skin body products with EEGs measuring sniffers' brain activity. Read the whole story

The platform's new creative highlights the painstaking artistry of millions of sellers. Read the whole story

Both can be spicy, so Jimmy John's is releasing its own romance audiobook to tout its "Summer Menu of Ultimate Temptation." Read the whole story

The Elevated Journey app provides guided audio content designed to help drivers stay focused and peaceful behind the wheel. Read the whole story

Select Lyft vehicles in pop-up markets will feature Minute Maid Spiked car wraps, the design a "nod to summer sunsets and pink skies." Read the whole story

As beauty and grocery sales slip, new research from Coresight shows essentials taking the lead, and consumers getting more cautious. Read the whole story

The spots are directed by Adult Swim comedy duo Tim Heidecker and Eric Wareheim. Read the whole story

Nearly two years after moving to the U.S., I've noticed something people in our industry don't often say out loud: American brand strategy talks … Read the whole story