Also new: a "fully integrated platform" that pairs prescriptions with personalized nutrition, coaching and community support. Read the whole story

Stressed consumers are buying again, but only when there's a deal, putting pressure on margins across food brands. Read the whole story

The tongue-in-cheek campaign reasons that viewers should drink whatever they feel like, since an alien invasion may be on the horizon. Read the whole story

The tour will bring the original World Cup Trophy to fans in 30 countries, and also include experiential brand activations. Read the whole story

Athletic created an interactive map on Open Table showcasing locations that serve Athletic NA beverages during January. Read the whole story

"Late December has become its own moment in corporate culture," where everybody puts off work till January, says Panera CMO. Read the whole story

The market research company says shoppers are ending the season with disciplined deal-hunting. Read the whole story

After more than five decades on Disney's ABC unit, the Oscars will move to YouTube and YouTube TV beginning in 2029. Read the whole story

In his intro to the report, 4A's CEO Justin Thomas-Copeland asserts that the organization sees "two powerful, plausible futures coming into view" for agencies, … Read the whole story