• MARKETING INSIDER: CUSTOMER EXPERIENCE
    Icon Makes TMI Product Accessible With Pitch-Perfect Promotion
    The condition of their pelvic floor is not a topic women share with abandon. But anyone who's had a baby or reached a certain age is fair game.
  • MARKETING INSIDER: CUSTOMER EXPERIENCE
    Is This The New Brand?
    How would you define customer experience? Is it how you make people feel? Or how easy you make it to work with you? Is it how responsive you are to questions or feedback? Your capacity to offer consistent delight? Is it your willingness to admit when you're wrong and offer a remedy on the spot?