• MARKETING INSIDER: CUSTOMER EXPERIENCE
    How Is Your Customer Experience Evolving?
    The next decade will bring even more disruption as digital transformation informs it all.
  • MARKETING INSIDER: CUSTOMER EXPERIENCE
    Marketers Need Cohesion In Understanding Customer Journey
    Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence Briefing, and a key point of differentiation will involve focusing on the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR).
  • MARKETING INSIDER: CUSTOMER EXPERIENCE
    Beacon Use Gives Retailers An Edge With Shoppers
    Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation.
  • MARKETING INSIDER: CUSTOMER EXPERIENCE
    Omnichannel Experience For All
    Ecommerce has taken over so much of the retail landscape. Malls and stores are closing because Amazon is trouncing them. This can drive opportunity for small businesses because a lot of that real estate will be developed and occupied by independents.