Albertsons' launch of the Sincerely Health app comes as the lines between retailers and healthcare providers are blurred more than ever. Read the whole story
Noting that "heart attack risk can more than double when your home team plays," spots suggest fans visit Bayer's CheckYourHeartRisks.com. Read the whole story
"Man With a Plan," from pharma company Endo, aims to motivate men with symptoms of Peyronie's disease (curved penis) to visit MakeaPDplan.com. Read the whole story
Hamlin, the Buffalo Bills player who collapsed on field during a" Monday Night Football" telecast in early January, is helping the AHA promote hands-on … Read the whole story
"GoodRx knowingly and intentionally incorporated a host of tracking technology for marketing, advertising, and analytics purposes on the GoodRx Platform without disclosure to its … Read the whole story
A report says marketers frame "typical infant behaviors such as crying" as "pathological" and "reasons to introduce formula." Read the whole story
GoodRx has agreed to pay $1.5 million and to refrain from sharing users' health data for ad purposes, the FTC said Wednesday. News of … Read the whole story
The FTC can move forward with a lawsuit alleging that apartment-finding service Roomster used fake reviews to bilk consumers, a federal judge has ruled. Read the whole story