Marketing QSR Weekly
Tuesday, October 26, 2021
  • A&W Targets Math-Challenged Americans

    Stories about the brand's issues with communicating its bigger burger size have circulated for years, says A&W's Liz Bazner. Read the whole story

  • Wendy's, McDonald's Battle Over Fries

    The fight over fries between the two fast-food companies has been an on-again-off-again affair for years that is now on again. Read the whole story

  • Friendly's Readies For New Chapter With New Agency

    Earlier this year food marketing veteran Dave Ellis joined Friendly's as CMO. Now, after a competitive pitch, the chain has appointed San Francisco-based Erich … Read the whole story

  • Is There Booze In Your Ice Pop? Iconic Brands Hopes So

    Iconic spent $15 million plus $4 million in debt transactions to acquire TopPop, a company that packages frozen alcoholic pops. Read the whole story

  • As Dine-In Builds, Chipotle Ramps Up Engagement Via Loyalty TikTok

    Upgraded loyalty program and new menu offerings helped the chain recover to about 80% of pre-pandemic, in-restaurant sales. Read the whole story