QSR Insider
by Todd Wasserman, Staff Writer
Chick-fil-A is testing a Maple Pepper Bacon Sandwich this week in Indianapolis and Lexington, Kentucky. Read the whole story
by Todd Wasserman
Despite being besieged by a background of constant Whopper ads, one consumer still orders a Chicken Royale when he walks into a Burger King. Read the whole story
by Todd Wasserman
The history begins with mammoths and progresses to "a delicious new animal called the plant." Read the whole story
by Todd Wasserman
Pizza Hut says it's the first national chain to serve Pickle Pizza, topped with a heaping helping of dill pickles. Read the whole story
by Les Luchter
Coca-Cola teams with Riot Games to launch a limited-edition flavor, Coca-Cola Ultimate Zero Sugar, as well as in-game, digital and in-person tie-ins. Read the whole story
by Sarah Mahoney
In the first ad under new chief brand marketer Anuj Bhasin, Gatorade brings back 'Be Like Mike,' with vibes channeled through Eminem. Read the whole story
by Fern Siegel
The 30-second commercial launched on digital streaming services, targeting food lovers and health enthusiasts. Read the whole story
by Les Luchter
Sweepstakes taps into love of collecting condiment packages, while Remix lets consumers create custom condiments, showcasing customer trends. Read the whole story